Portfolio
A selection of recent projects focused on clarity, structure, and thoughtful design. Each project demonstrates how I approach problem-solving and user experience.
Recent Work
E-commerce Redesign: Glasses Store
Rebuilt a WooCommerce store with improved navigation, checkout flow optimization, and visual clarity. Result: Clearer product information architecture and streamlined purchasing process.
Corporate Website Redesign
Restructured an outdated business website for better scannability and mobile responsiveness. Focus: Clear information hierarchy, fast load times, and professional visual system.
Branding & Visual System
Developed a cohesive visual identity including logo refinement, typography system, and brand guidelines. Applied across web and print materials.
Landing Page Campaign
Created a focused, high-converting landing page for a client product launch. Emphasis on clear value proposition and conversion-optimized layout.
UI Design System
Built a reusable component library and design system for consistent application across multiple projects. Documented standards for colors, typography, spacing, and interactive patterns.
Interested in discussing your project? Get in touch.